Beginner’s guide to search engine optimization (SEO Guideline)
Search Engine Optimization(SEO) Guideline
Create any content and add some organic keyword that helps your brand visibility and ranking on google first page. Day to day Search Engine Optimization is more complex because Google changes their algorithms. In 2018, You want to rank your page on google is too hard. You needed lots of technical and practical knowledge.
Search Engine Optimization is the process that helps your website visibility on top in Google Search and earns organic(natural) traffic.
You need to understand:
- Know Your Audience
- Google Algorithm Updates
- Technical knowledge
Know Your Audience:
Before you create any content, you think like a website visitor otherwise need more knowledge about Search Engine Optimization(SEO). Whether you know the demographic location of the Visitor but you don’t track their Behaviour.
Step 1: Identify where your audience is and what they want?
- Ask your friends and relatives what they would look over the Internet and social media.
- Create a survey forum and share on Social media.
- Focus on high-traffic sites and researching your target keyword.
- Connect your website with Google analytics and Check out where your audience comes from and which is the top visiting pages.
- Make a list of keywords that your audience is searching.
Google Algorithm Updates:
Every day, Google changes their ranking algorithm. Nowadays it’s very difficult to rank on google first page. The Google search engine uses a combination of algorithms and changes their algorithm thousands of times a year. So Search engine optimization beginners know all the algorithm rules and their working behavior. Let’s find out each of the Algorithm Update
Algorithm Launch date: February 24, 2011
How panda algorithm works: Panda check “quality score” of the WebPages. This Quality Score measure by Google using some factor like Duplicate Content, keyword stuffing, plagiarized, user-generated spam. Panda rollouts have become more frequent, So any web pages get penalties faster and recoveries happen faster.
Solve the Problem: Regular checks Duplicate content and keyword stuffing.
Algorithm Launch date: April 24, 2012
How Penguin algorithm works: Google Penguin’s checks Spammy or irrelevant links, Broken Links, anchor text and measure google ranking factor. If anyone used some Spammy link google automatically give a penalty Score.
Solve the Problem: Use some paid link checking tool like Ahrefs
Algorithm Launch date: August 22, 2013
How Hummingbird algorithm works: Google Hummingbird helps better search queries and relevant results. Searching Keyword is the main focusing element in this algorithm. If your website doesn’t contain the exact words then you get some negative ranking.
Solve the Problem: You must remember on thinks, your website content with target keyword and relevant keyword. When you hire a Content Marketing expert or content writer, You must check Plagiarism for duplicate Content Detection.
Top 5 Technical skills need for search engine optimization Expert
Web analytics means reporting, collecting, measuring and analyzing Web data. Now, most of the people think “WHO IS AN ANALYST? ” The answer is a person who delivers informative data from a database provided by companies or any online tools.
Content Writing Skill:
Content Marketing will help your Business and increases your sales whether your business is small or big that does not matter. Small business does not spend a lot of money on their ads campaign because their budget is low. Before their create some content they need to choose a strong niche and compare with their competitor’s niche.
Local Seo helps your online presence if you have a business or provides a service in a certain locality that time Local SEO promote your business’ visibility on location-based searches. These SEO techniques include searches with certain geolocation, such as city, state, zip code, etc.
On page and Off Page SEO:
On-Page SEO refers to all the optimization that can be taken inside of the actual website or Webpage. Off-Page SEO refers to all optimization that you can perform outside of your website.
Link Building Technique:
Link building is the most popular off-Page SEO method. This process getting other websites link to your website.
Need more help in Search Engine Optimization? Check out our Online Course